9 mechanics for hyper-casual games. Background helpful for gameplay. Back SubmitHyper Casual Game Icon Colour Palettes. A Descriptive Name. According to Sensor Tower’s 2021 mobile gaming report, hyper-casual games were the only genre in global mobile gaming that actually grew in downloads, recording a 15% YoY growth, while other. went from prototype to worldwide hit, including the ideation process, how to modernise an existing hyper-casual mechanic, and five top tips on how to reduce CPI in runners. The biggest hyper-casual contest is back, with a $2M top prize, $100K bonus when you publish a game based on a TikTok trend, and even more ways to win. 53 for iOS CPI against only $1. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. We decided to revisit it with Supersonic when we saw that multiplier gates were trending in hyper-casual games. It's a hypercasual game that I developed in Unity. Give your game pitch a meaningful name – even when you save your file (include your studio name as well). In order to create a. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetization strategies in 2023. 30. 02 CPI for Android and $0. 25 Facebook; D1 35 per cent; $500 for submitting three game tests to the CLIK; no KPIs;. Vì game hyper-casual phụ thuộc phần lớn vào Ad, nếu người chơi không ở lại và chơi đủ lâu, thì chỉ số ARPU (bình. These promising arenas offer great potential for innovative game concepts, and Moonee is excited to explore them in. The old formula: ‘Launch a game with great metrics in. These video ads offer players in-game rewards for watching these ads, where rewards can include in-game currency, power-ups, or other benefits. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. If you don’t know what we mean by that, it’s time for you to try Cat Escape! I. 5 to 4% for games in general; CPI: from 0. Since hyper-casual games are largely ad-based, these changes have pushed hyper-casual developers to work on increasing their games’ LTV. 10 or $0. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. They’re simple to develop, easy for users to learn how to play, and their quick-to-win nature makes them both attractive and. 9 (89 ratings) 568 students. All 9 0 0 • An examination of CPIs from Q4 2019 to Q1 2020The quick way to find the LTV for Mobile Games. 28. If your core gameplay is engaging, this will be reflected in the first raw footage you use to promote the game. The ability to spot social trends and turn them into hyper-casual games is a key skill for developers looking to succeed in this market. Our brains are wired to understand and solve problems as quickly as possible, and keeping your video creative simple, clear, and engaging ensures. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. Rastgele film önerilerinin yeni bölümüyle karşınızdayım. On the other hand, hyper-casual games are very popular games which seem to be very well-suited to CPI campaigns. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Due to the large audience size, small game development studios like Umami don’t need large marketing budgets to. Aug 24, 2021 During prototyping testing, your goal is to prove that there’s a place in the market for your hyper-casual concept and that it can scale into a profitable business. Since the hyper-casual target demographic varies considerably in age, all three platforms are ideal mediums to ideate concepts since they cater to a wide range of demographics (from 13. However, as CPIs have risen and costs of scaling with them, this no longer holds true. Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing and making a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. 20 on Android. In hyper-casual publishing, the user retention rate is one of the key metrics used to assess the potential of an upcoming prototype. 00 APAC EMEA U. For hyper casual, our goal is to reach: CPI < $0. This relatively untapped market is starting to give hyper-casual developers the opportunity to continue creating engaging core mechanics, while benefiting from hybrid monetisation strategies, such as combining free-to-play and ad-based business. Art, however, is an essential element of your. In an early version of the game’s creative, a couple is shown with the. However, this doesn’t mean that the genre is dying, contrary to various past forecasts. In part one, I defined three general categories that mobile games have been broken down into: casual, mid-core, and hardcore. When making prototypes it’s often easy to forget that we’re actually really making video’s to test marketability. S. 02 CPI for Android and $0. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. “Previously, with hyper-casual games and their low CPI, money could be recouped within 4 days, sometimes even within 2 days. Hyper-casual CPI, Ad Spend. 50 to $0. When I tested it with Supersonic, it confirmed what I believed - CPI was $0. 08 CPI for iOS • Facebook is the mobile network of choice for hyper-casual publishers with an average CPI of $0. . 🚀 HitBerry Games is #hiring right now! Open positions: 🔥 IT Service Manager 🔥 IT Business Analyst 🔥 Marketer 🔥 Game Designer 🔥 Business Development…HitBerry Games | 466 من المتابعين على LinkedIn. For example, casual games, such as puzzle or arcade, may have a lower CPI compared to games in the mid-core or hardcore genres, such as strategy or role-playing games, due to the broader appeal of casual games. Recently, Voodoo has been in the news since they acquired an Israeli studio, Beach Bum. Perhaps the best known hyper casual title is Candy Crush Saga, launched in 2012 by King. We’ve finalized our annual hyper-casual benchmark report that you can download below. 23 per install price tag is a stark reminder of platform disparities. S. Products are similar. We’ve crunched those numbers and used them to develop three bits of advice to help you build a super-popular hyper-casual game. Plus, you will find the ranking top ad networks by ad spend and ad revenue. The CPI is > 1$ so too high to get picked up by a publisher. Specifically, this design element profoundly impacts Cost Per Install (CPI) within the genre. Hyper-casual, Hybrid-casual games. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. It found simulation games have the lowest CPI (cost. Whilst this is not a true reflection of the exact tones, hues, luminosity and vibrance, it’s an accurate way for a general overview. Only 1 from a total of 7 had a D1 retention over 38%. 1mo. We analyzed $48 million of paid installs across 36 countries to give mobile game publishers everything they need to launch, scale, and optimize their hyper-casual portfolios using paid installs. What metrics of hyper-casual games are important for the release of a potential hit? Usually, publishers of hyper-casual games test product metrics before. I tested several HC (Hyper casual) games partnering with a publisher. For Stacky Dash, we started with a version that featured a pale green environment and had a CPI of $0. 4. Typically, the best way to achieve an eye-catching and satisfying video is through creating a ‘wow’ moment, which can help make the players continue. Tenjin | 2. While Europe generally has lower eCPM (cost per 1,000 ad impressions), it has lower CPI (cost per install) and higher session lengths. 0 (3 3 reviews ) What's included $1,500. Hybrid casual games are a new genre that evolved from hypercasual games. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. 96 to $1. Hyper-casual is a very specific genre. Clement , Apr 20, 2023. Our company is made up of driven, passionate people who bring their unique backgrounds and. If your creatives don’t attract users and have a low CPI, it will be extremely difficult for your game to climb the charts affordably and quickly. Hyper-casual games have massive addressable markets which all do not differ much. For you to understand it better, these metrics represent the marketability power of your concept. Hyper-casual games: $0. S. Prizes include a 55% revenue share and up to $35,000 in cash. Therefore, keeping. As many of you will know, showing off your game with a great video is absolutely vital to find a big audience. 23. Thanks GoodFirms and @Anna Stark for great article 🔥🤩 Julia Zolotarenko this post Report Report. Digital casino fixed coins and deals are available in poker games. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Hyper-casual CPI, Ad Spend. Hypercasual games have a significantly lower cost per install (CPI) compared to other genres. Duration. 25$ - 0. Looking forward to this afternoon where I'll be joined by Homa 's Senior Publishing Manager and CPI expert Oleksandr Lysenko where we'll. Sure, you can play around with your marketing material and try to decrease CPI, but since hyper-casual games are small it is generally recommended to start over with a different game. 进行 适销性测试 ，是为了测试游戏是否适合市场，理想结果是达到较低cpi和较高ctr或ipm。 为实现目标，可以制作一个引人入胜的视频来吸引用户及反应游戏的真实内容。那么如何设计有效的广告创意，从而达到适销性测试kpi，并助力提高用户留存率和广告变. Keep it short, simple, and satisfying. Blog Developer. . Once you have this basic build of your game, you can upload it to the app store and start a new round of testing. By comparison, the average retention rate for hardcore games is 28. According to the recent study, of. 50 to $0. Hyper-casual CPI - how important is it. Hyper casual games are competing on price (no cost), so to get play time you have to be everywhere. Summary. Hyper-Casual Games CPI Benchmark Report - 2018 We analyzed millions of hyper-casual installs to provide the CPI benchmarks you need to succeed in mobile gaming’s hottest. The higher your LTV, the more you can spend on user acquisition while maintaining high margins and the faster you can scale. 96 U. Soft launching and publishing. Hyper-casual games are meant to be accessible and easily understood by the masses, which is why you’ll target a broad audience during the soft launch. Digital casino fixed coins and deals are available in poker games. 4 GB per month in 2015 to ~10. Products are similar. Hyper-casual puzzle mechanics is implemented referring to System 1 mode. , Japan and Brazil led the top three in Android ad spending with CPI of $0. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. As for targeting, hyper-casual games are meant to be accessible – so you need a large user base to scale quickly and profitably. Median CPI (Cost Per Install) for the genre hit an all-time high on both Android and iOS with Android rising $0. Như mình đã nói ở trên, Hyper-casual rõ ràng không phải cuộc chơi cho tay mơ. ai) Statista predicts that the mobile games market will grow to $419 billion by 2027. Gameplay and mechanics Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the. 6 percent smartphone adoption rate , which is remarkable for the 11th most. and Japan lead in Android ad spending. It then opens the door to future testing, adding more content for future tests and, ultimately, global launch. In Q4 2022, the median CPIs have risen to record heights of $0. See full list on crazylabs. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. Unlocking CPI with the right creative. Bold and optimistic colors tend to perform better in hyper-casual games and lead to lower CPI. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. 02, whereas the US has the highest CPI of $0. Back SubmitNew case study alert 🦋 Metajoy, puzzle games development company, based in Chengdu, China, partnered with Tenjin to help them with marketing analytics and…On each episode of Homa Hangouts, we talk all about Hyper Casual, Arcade Idle and Hybrid Casual game design & check out some of the freshest new game release. Hyper-casual games have surged in popularity over the past few years, a trend that will continue into 2022 and move into 2023. 2023 prediction - the new “complex hyper-casual” market. A hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. Median CPI (Cost Per Install) for the genre hit an all-time high on both Android and iOS with Android rising $0. At the same time, different networks have different CPI. Creating a poker game is a fantastic way. 25 Facebook; D1 35%; $500 for submitting 3 game tests to the CLIK; no KPIs; $1200 for submitting 7 game tests to the CLIK; no KPIs; The challenge is already available and mobile game developers are invited to apply. Even though marketability tends to be lower than other hyper-casual genres with an average CPI around $0. The easiest way to calculate the LTV is to multiply your app’s ARPDAU (Average Revenue Per Daily Active User) per your users’ average lifespan. 30 mark - which is an important benchmark for a hyper-casual hit. “Previously, with hyper-casual games and their low CPI, money could be recouped within 4 days, sometimes even within 2 days. 23. . At Voodoo, we firmly believe that simple is best when it comes to designing hyper-casual games. On a serious note, a 68% increase in median CPI on iOS is partly seasonal, but it’s also a sign that the hyper-casual market is maturing. With annual revenue ranging from $2 billion to $2. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. This lowers the entry barrier for developers and consequently raises competition in the genre. 50 is considered too high. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR. UPDATE: We’ve released a new benchmark report here for 2022. A cell phone poker game app would provide you with the best casino experience. Since hyper-casual games are largely ad-based, these changes have pushed hyper-casual developers to work on increasing their games’ LTV. But in reality, the main part of the acquisition in hyper-casual is ad networks. 50, in-game metrics and LTV tend to be much stronger, like an average D0 playtime of 1200s-1800s. Hyper-casual games are based on trends, and they generally find success on short-lived themes that people around the world are interested in. In fact, hyper casual games were the number one genre for mobile game downloads worldwide in Q3 2021 with over 3. There are often many levels in hyper-casual games that gradually unlock. The study includes data on CPI, a comparison of Android and iOS marketplaces, retention, and more. Small amount opportunities for IAPs monetisation (no economy). (IAA) have become dominant drivers of revenue in recent years — mainly for casual mobile games. dollars. With the rise of Hyper Casual games, ad monetization. When setting up your test, keep the default placements and audience data suggested by. The CPI of hyper-casual games is relatively low because hyper-casual games are massively popular. It’s this profit potential and strong in-game metrics that make these games particularly appealing for developers. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. Start making hyper-casual games today. Hyper-casual games have gathered immense global popularity thanks to providing players with instantly available emotional satisfaction. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. Rather than. Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability and scale comes down to creatives. By unifying spend, revenue, and. Play games like Poker, Rummy, Ludo, Call Break, Fantasy Cricket, Snakes and Ladders, Win Patti, Speed Chess, and win real money. Do's and don'ts for designing a winning video. CPI is still on the rise. This button displays the currently selected search type. After conducting hundreds of tests, I’ve identified the key signs of success to look for. Title: Future Of Hyper Casual Games || Hyper casual games Demands increased exponentially || Indie Game devThis video has information of - How downloads of H. Ganbayar Bayaraa’s Post Ganbayar Bayaraa Customer Success Manager at Tenjin 1moReport this post Report Report. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. The program shows how colors can and cannot be combined. On the other hand, the average LTVs usually fall between 20 and 50 cents. According to GameAnalytics, the rough benchmarks to achieve in this phase are a $0. 44 and $0. Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . But a $1. The cost of your CPI will also be linked to the cost of your ad unit. December 22, 2022. They don’t require you to understand complex game controls, and you don’t need to “take on the challenge” of the game. 25 – $0. RT @HomaAcademy: Live in ⏰ 1hr - 🙂 A new breed of. These games, characterized by simple gameplay, short play sessions and a high level of engagement, have proved particularly successful on mobile devices. Báo cáo Game hyper casual 2020 của Adjust đã được ra mắt, tải bản sao báo cáo ngay hôm nay để nắm được những cập nhật mới nhất về dòng game bom tấn này. Join our online game jam, meet experts and publishers, and unite with the other developers to create a hyper casual game proto. 5 Tips on How to Pitch Your Hyper Casual Game to a Publisher. Despite an initial rejection by publishers due to high CPI in the United States, the game is now optimized, has a significant share of its player. This requires developers to be hyper aware of user. 20 while iOS rose $0. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. In 2018, the average CPI for hyper-casual games was $0. CPIs & ROAS. This is also because scaling the User Adquisition at a worldwide level means that CPI will gradually increase so you need to start with a good number. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. Here you will find CPI benchmark for hyper-casual games with the breakdown per top country and ad network. 15 on Android. Top Chop builds Merge Miners into a deeper hyper-casual game and maximizes profit with Supersonic. Meanwhile, darker colors - like black or brown - usually increase CPI. To achieve reliable results, you will need around 10k impressions per campaign. Fun and captivating mobile games with easily-graspable gameplay and simple graphics. Academy Blog Product. “While tracking the games in the top hyper-casual charts, I saw there was a trend for maneuvering characters’ limbs into certain positions. TikTok your way to the top. However, CPI varies depending on region and hyper-casual games. Though blue is a popular colour for hyper-casual creatives, using too much blue caused a lack of contrast. In fact, casual and hyper-casual games boast a larger user base, due to the fact that playing them involves almost minimal effort for. CPI is a very important metric when it comes to picking a good strategy for mobile app marketing. Hyper-casual users are seeking snackable games they can play for the 2-3 minutes that make up an average session length. In the fast-paced world of hyper-casual games where retention can be relatively low, competition is high, and the games in the top charts are frequently changing, the pace of publishing matters. 20 and $0. We used $0. Other factors such as art, camera perspective, and colors have a limited impact, and won't be able to significantly reduce CPI. Today the so-called hyper-casual market is highly competitive, but there is a clear king of the app store, Voodoo, which recently received $200 million from Goldman Sachs to solidify their place on the throne. We develop hc games but our cpi doesn't get lower than 0. Looking at where the most time is spent playing these games per global region, Europe and Asia Pacific currently both dominate the top spot. 9 out of 5 3. • On iOS, hyper-casual games have an average CPI of $0. CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. 13. The gameplay elements you need to include in your CPI video. Our analysis of $48. According to research done by SensorTower and Homa Games, arcade idle games have almost 50% day-1 retention rate and average D0 playtime of 25 minutes with a CPI. Using ASO and mobile A/B testing. You need to know as soon as possible if your game idea has marketing potential. It refers to the percentage of returning users who have played your game over a period of time since installing it. Archero is a game that combines a hyper-casual core gameplay experience, with a more role-playing game (RPG) like meta game with an elaborate in-game economy. CPI above $0. Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. IGA (In-Game Advertising)Stacky Dash reduces CPI 37% and reaches top 5 in 28 countries with Supersonic. Tenjin posted images on LinkedIn1. The Challenge. Discovering what most resonates with your audience is one of the most effective ways to improve the return on investment (ROI) of your marketing campaigns…Moving to the specific casual games genres, the Lifestyle one shows a much less dramatic difference, it’s $2 for Android CPI versus $2. This graph shows the number of hyper-casual prototypes and commercial releases each year. According to GameAnalytics, the average CPI for hyper-casual games ranges between 10 and 30 cents. And worse case, you make a loss. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetization strategies in 2022. It’s also important to emphasize the actions shown in the gameplay with. 🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. Главная: Приветствие. com #gamedev #hypercasual… T. 3. However, advertisers need to be wary. We develop hc games but our cpi doesn't get lower than 0. 32 and <0. In hyper-casual, gameplay is the most influential factor in CPI. 98 U. Why? Because the target audience is anyone who is fond of playing mobile games, regardless of age or income. casual or mid core games. 25 - $0. 📣 The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here 📣 The report provides you with up-to-date data on key performance indicators, user behavior, and trends in the. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. A good CPI for hyper-casual games is <0. Cost of ad unit . 05 to $0. With 42 Billion downloads and 12 Billion in IAP revenues, Casual Games stand for 80% of all mobile game downloads and 35% of In-App Purchases. 30 will generate higher probability that your game appeals to users. Remember: the hyper-casual audience is everyone, so trust your instincts on what’s likely to engage them because that mechanic, theme, etc. By unifying spend, revenue, and. However, it may not be the most accurate one. The old formula: ‘Launch a game with great metrics in. Even though marketability tends to be lower than other hyper-casual genres with an average CPI around $0. CPI, CTR, IPM and retention rates among other metrics are all analysed by publishers to determine the potential success of your game. While if you go with a different ad network, usually, you don’t really know if you’re. In this report, you’ll gain exclusive insights on ad spend and median CPI on a country, ad network and platform level. $30,000 for other Hyper casual games – CPI ⩽$0. Vì game hyper-casual phụ thuộc phần lớn vào Ad, nếu người chơi không ở lại và chơi đủ lâu, thì chỉ số ARPU (bình quân lợi nhuận đầu người) sẽ giảm sút. The business strategy of publishers working in the hyper-casual genre will usually be to quickly design and publish the game. 35 CPI is successful for further scale. Mobile App Development Studio Focused on Mobile Games, AR/VR Solutions, NFT and Branded Games | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. Currently, the $0. 11 for Android Cost Per Install. UPDATE: We’ve released a new benchmark report here for 2022. In 2018, the average CPI for hyper-casual games was $0. According to the new study by Tenjin and GameAnalytics, cost per install in hyper-casual games reached an all-time high both on Android and iOS in Q4. How to generate low CPI concepts in hyper-casual. Failing a test can be a hard pill to swallow - we know it’s true. Since the hyper-casual audience is pretty much everybody, your creative should capture the attention of all types of users - avoid niche themes, like space or horror. As low as possible. Hybrid-casual is a strong new market segment driven by consumers, who have started engaging more with casual or midcore games over the last 12 months. Keep your design simple and engaging. Before we get to that, we just want to take a moment to quickly go over what our market is, and what that means for the way you design games for us. Of course in a Hyper Casual game, this progression isn’t going to be as far-reaching as with other games. 1. In our experience, this is the sweet spot for hyper-casual games to reach playtime and retention benchmarks. RT @HomaAcademy: Live in ⏰ 1hr - Hyper Casual CPI - Mailchi. 5. If you’re thinking about platform choices for advertising casual mobile games, take note. 4 billion and in Q2 2021 – 4. How to calculate CPI, CPC, eCPM and more. If the CPI is too high and does not decrease during the first 3-4 days, take action before you lose your budget. Use colours with common associationsCPI can vary greatly across verticals and between genres within the same vertical. 15 on Android. 63, while iOS made you dig a bit deeper into your pockets, demanding $2. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. Each week inside the Academy, you'll have access to a host of experts to discuss fresh ideas and get feedback. Bringing transparency and insight into your mobile marketing. August 22, 2023. This MVP had a $0. It has enabled developers to keep a low cost per install (CPI) for acquiring players. Your game's CPI is too high?💣Join solo speech by Ivan Spizharskiy from PlayDucky to understand how to fix it!🚀Hyper Games Conference, 26-28 May 2021lower CPI indicates that the game developer is acquiring new users easily, which is a positive sign for hyper-casual as they need to tap into the mass market. 50 - the more popular games on this scale achieved a higher LTV by optimizing their monetization strategy and improving retention. Bridge Race – 55. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Access over 300+ dedicated gaming professionals in game product, design, ideation, and data analytics to guide you through every step of the publishing process in hyper, hybrid, and casual gaming. Therefore, be aware of the effects of CPI in games and dive deeper into the world of hyper-casual games to boost your app. Example: $35c CPI, 25% D1 retention, 10-minute playtime. CPI testing. 5 million – Supersonic Studios. 50 $0. The UK’s eCPM rates were twice as lower, hovering around $5. In her presentation at SuperSessions 2021, Lolita Snopkova from the Supersonic team shared tips for creating hyper-casual creatives that lower CPI and help your game scale optimally. Jobs People LearningHitBerry Games in Moses Lake, WA Expand search. If your creatives don’t attract users and have a low CPI, it will be extremely difficult for your game to climb the charts affordably and quickly. Get answers to questions like: Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Ideas such as social media trends, popular TV series, and current daily issues spread rapidly among large masses of people and then. According to research done by SensorTower and Homa Games, arcade idle games have almost 50% day-1 retention rate and average D0 playtime of 25 minutes with a CPI of 40 cents. 42, more than twice the. 20 on Android (Tenjin & GameAnalytics). 08 CPI for iOS • Facebook is the mobile network of choice for hyper. They realised that a hyper-casual classic, Flappy Dunk (left), released in 2017 in collaboration with the studio Acid Cousins, still had a super impressive D7 score of around 20%, despite the years that had gone by. 1. This increases the. A Descriptive Name. 🚨SKAdNetwork 4. 20 and $0. Make your creatives feel playable to give your audience an understanding of how they would feel playing your game and tempt them to install. Swap out darker colors for lighter hues and contrasting colors; Shorten your level length. You want to choose a snippet of gameplay that clearly shows the game’s mechanics, controls, and goal. Monetization. Removing all complexity from resource mining games but preserving its core ability to engage, this clever mix between Hyper-casual and Idle translates into hybrid games with medium/low CPI. The Puzzle category of Casual games is the brightest star on the chart, it brings a mind-blowing $4. 2 USD, if. All in all, the CPI argument is correct, but this doesn’t necessarily mean that hyper-casual games are dying. Our game Escalators saw the multiplier mechanic trending in the top hyper-casual charts and integrated it into gameplay, which helped lower CPI from $0. 2. The CPI gap has decreased between Android and iOS and is just $0. 02 CPI for Android and $0. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Runners are the ultimate hyper-casual game. HitBerry Games. Casual mobile games have a very low cost per install (CPI). Đối với người chơi, Hyper-casual mang vẻ đẹp nguyên thủy. 5% -4. 1,334 followers.